In our previous article, A Guide to Selecting English Keywords for Ryokan and Accommodations to Attract Overseas Guests, we discussed how to find effective keywords. Now, we take it a step further by presenting a curated list of English keywords that foreign travelers are likely to use, organized by category.
It's important to note that the exact search frequency and ranking of these keywords can fluctuate based on factors such as timing, nationality, and season. Tools like Google Trends and Keyword Planner should be used for ongoing monitoring. This list is not a definitive ranking but rather a starting point for designing your website's keyword strategy.
Category 1: Basic Accommodation Types
The foundation consists of basic terms that describe the types of accommodations. The terminology used varies depending on the traveler's familiarity with the concepts.
- ryokan — Used by travelers who are already familiar with the concept of a ryokan.
- traditional Japanese inn — Used by those who may not yet know the term "ryokan."
- onsen ryokan — Specifically for those looking for accommodations with hot springs.
- Japanese style hotel — For travelers seeking a broader definition of Japanese-style lodging.
Category 2: Facilities and Experiences
This category focuses on searches that narrow down options based on the experiences available.
- private onsen room
- tatami room
- kaiseki dinner ryokan
- ryokan with breakfast included
- outdoor bath
Category 3: Location-Based Searches
These searches occur when travelers have a specific destination in mind.
- ryokan near Kyoto
- ryokan near Mt Fuji
- best ryokan in Hakone
- ryokan in [Your Location] (replace with your specific area)
Category 4: Travel Purpose and Companions
This category includes searches based on who the traveler is with and their purpose for traveling.
- family friendly ryokan
- honeymoon ryokan
- solo travel ryokan — A keyword gaining traction as solo travel demand rises in certain countries.
- ryokan for couples
Category 5: Practical Concerns and Conditions
These are practical searches conducted just before booking.
- ryokan English speaking staff
- ryokan credit card accepted
- ryokan tattoo friendly — This search checks if tattoos are permitted in the onsen, a keyword that has become increasingly relevant.
How to Utilize This List
Select Keywords Relevant to Your Business
There’s no need to force all keywords into your website. Choose those that genuinely apply to your accommodation (such as whether you have hot springs, if you are family-friendly, or your proximity to the station) and integrate them naturally into relevant pages (like your room pages, FAQ sections, or area guides).
Validate with Google Search Console and Trends
This list reflects general trends. If your website already has English pages, use Google Search Console to review actual incoming keywords. Cross-reference these with this list to identify which keywords are truly effective for your accommodation.
Be Aware of Seasonal and Situational Changes
Inbound demand can vary significantly based on nationality, currency fluctuations, and seasonal trends. Regularly review search data and update your keyword strategy accordingly.
Conclusion: Move from Knowing Keywords to Using Them
Knowing keywords is not enough; they must be effectively incorporated into your page titles, headings, content, and FAQs. Only then will both search engines and travelers recognize that your site has the information they seek.
Studio HAKO's HAKO Scan offers a free diagnosis of how easily your website can be found based on actual keywords, along with insights into international SEO.